THE STORY
Welcome to Jucer – where innovation meets fitness!
HOW JUCER STARTED
JUCER was born out of frustration — and obsession.
Sami, a Scottish Champion Bodybuilder and an amateur boxer, spent years pushing his body to the limit. Athlete turned Bodybuilding Prep coach, he lived in the world of high-intensity training and performance and he knew first hand that most pre-workouts promised more than they delivered.
Sam, a multiple-title champion water skier in his younger years, built his career on discipline, precision and performance. After a life-changing broken back ended his competitive days, he turned to coaching taking athletes to world championships and later discovering a deep passion for fitness in the gym.
Two athletes. Two coaches. One shared problem.
Pre-workout was messy, slow, inconvenient — and often underpowered.
So they asked a simple question:
Why isn’t pre-workout faster, stronger, and easier to use?
What started as conversations between friends turned into late nights experimenting with ingredients, testing doses, and finding the perfect balance of maximum intensity and delicious taste. There were setbacks. Missed deadlines. Lots of reformulations. Twelve months of trial, error, and relentless refinement.
But they didn’t stop.
The result is JUCER — the world’s first exploding pre-workout.
No powders. No shakers. No waiting.
Just bite, Pop and go.